Optimization

There Are Two Ways To Optimize Your Website Using White Hat SEO Techniques. Those are,

1. On-Page Optimization

2. Off-Page Optimization

#Types Of Searach Engine Optimization

Search Engine Optimization Types:

There are Three Types of Search Engine Optimization

1. White Hat SEO
2. Black Hat SEO
3. Gray Hat SEO

White Hat SEO:

White Hat SEO is Considered as Ethical and Organic SEO. In White Hat SEO, We Usually Follow all the Guidelines of the Search Engine. White Hat SEO is Slow Process But it is Provides Long-Lasting Growth in Ranking. Following White Hat SEO is a Good Practice.

Black Hat SEO:

Black Hat SEO Is Considered as Unethical SEO. In Black SEO We Usually not follow the Guidelines of SEO. Black Hat SEO Provides Quick, Unpredictable and Short Lasting Growth In Ranking. Your Website May BlackListed, If You Use Black Hat SEO Techniques in Your Website.

Black Hat SEO Techniques Are

• LinkSpam
• Keyword Stuffing
• Clocking
• Hidden Links
• Hidden Text

Gray Hat SEO:

Gray Hat SEO Is a Combination Of White Hat SEO and Black Hat SEO. Where White Hat Seo Is 95% and Black Hat SEO Is 5%.

#What Is SEO?

What Is Search Engine Optimization:

Search Engine Optimization Is The Process Of Affecting The Online Visibility Of a Website Or a Web Page In a web search Engines Unpaid Results-Often Referred to as Natural or Organic.

Search Engine Optimization is An Online Marketing Techniques Which helps You To Bring Your Website On Top In Search Engine Results For a particular Keyword.

As a User, a Person Might Not Know Whole Websites, The user came to know About The Website Through Typing Keywords Related.

An Estimated 75% Intent Users Find out Website via Search Engines Like Google, Bing, Yahoo.

Why We Use SEO:

1. To Increase Visibility on Search Engine.
2. Get More Traffic on Your Websites.
3. Convert a Local Business to International.
4. Easy Way to Show Your Business as Brand.

SEO Process:

1. Strategy: You Should Have Clear Goal. An Idea About Why You Want to do Search Engine Optimization For Your Website.

2. Site Analysis: Analyse Your Site's Position, Page Rank, User Interface, User Experience, Traffic, Page view Etc. Analyze Competitors Site Also.

3. SEO Compliance: When Ever a Website is Compliant. It Means Your Website Follows all The Rules Of W3C(World Wide Web Consortium). Analyze The Website Structure, Meta Tags, Content. How far is the SEO Process Is Been Done in Your Website?

4. Submissions: Submission Is One Of The SEO Technique In Which You Have To Submit Your Website. It Will Help You In Seo Process. The Submissions Are
   a. Site Submission
   b. Directorial Submission
   c. Search Engine Submission
   d. Forum Submission

5. Link Building: Link Building Is  One Of The Important Techniques Of Search Engine Optimization. The process of Linking other Pages, Websites Or Apps To Your Sites Is Known As Link Building. There Are three types of links.
   a. Internal Links
   b. External Links

   c. Broken Links

#Importance Of Hashtags In Digital Marketing

IMPORTANCE OF HASHTAGS

Hashtags Create Great Visibility For a Campaign And Help You Reach Your Target Audience By Using Relevant Hashtags.
When We Use The Hashtags To Promote An Event, The Hashtags Interconnects You And Your Audience As They Are Following You.

When You Use Hashtags Strategically, It Can Provide You Many Benefits.
Hashtags Can be Used to Get Your Content Infront Of a Bigger Audience.
HashTags Can create Awareness About Your Brand, Target a Very Specific Group Of People, Will Help You In SEO, And It Can Help You To Use Hot Trends & Topics To Your Ads.

In Social Media Use Of a Hashtags to Identify a Keyword or Topic Of Interest and facilitate a Search For it.
Whenever a User Adds a Hashtags to Their post. Its Able to be Indexed by The Social Network and Become Searchable or Discoverable By Other Users.

You Cannot Own Or Register a Hashtag For Your Own.

You Can Use "www.hashtagify.com" to find The Trending Hashtags.



Sajan Rajan