Optimization

There Are Two Ways To Optimize Your Website Using White Hat SEO Techniques. Those are,

1. On-Page Optimization

2. Off-Page Optimization

#Types Of Searach Engine Optimization

Search Engine Optimization Types:

There are Three Types of Search Engine Optimization

1. White Hat SEO
2. Black Hat SEO
3. Gray Hat SEO

White Hat SEO:

White Hat SEO is Considered as Ethical and Organic SEO. In White Hat SEO, We Usually Follow all the Guidelines of the Search Engine. White Hat SEO is Slow Process But it is Provides Long-Lasting Growth in Ranking. Following White Hat SEO is a Good Practice.

Black Hat SEO:

Black Hat SEO Is Considered as Unethical SEO. In Black SEO We Usually not follow the Guidelines of SEO. Black Hat SEO Provides Quick, Unpredictable and Short Lasting Growth In Ranking. Your Website May BlackListed, If You Use Black Hat SEO Techniques in Your Website.

Black Hat SEO Techniques Are

• LinkSpam
• Keyword Stuffing
• Clocking
• Hidden Links
• Hidden Text

Gray Hat SEO:

Gray Hat SEO Is a Combination Of White Hat SEO and Black Hat SEO. Where White Hat Seo Is 95% and Black Hat SEO Is 5%.

#What Is SEO?

What Is Search Engine Optimization:

Search Engine Optimization Is The Process Of Affecting The Online Visibility Of a Website Or a Web Page In a web search Engines Unpaid Results-Often Referred to as Natural or Organic.

Search Engine Optimization is An Online Marketing Techniques Which helps You To Bring Your Website On Top In Search Engine Results For a particular Keyword.

As a User, a Person Might Not Know Whole Websites, The user came to know About The Website Through Typing Keywords Related.

An Estimated 75% Intent Users Find out Website via Search Engines Like Google, Bing, Yahoo.

Why We Use SEO:

1. To Increase Visibility on Search Engine.
2. Get More Traffic on Your Websites.
3. Convert a Local Business to International.
4. Easy Way to Show Your Business as Brand.

SEO Process:

1. Strategy: You Should Have Clear Goal. An Idea About Why You Want to do Search Engine Optimization For Your Website.

2. Site Analysis: Analyse Your Site's Position, Page Rank, User Interface, User Experience, Traffic, Page view Etc. Analyze Competitors Site Also.

3. SEO Compliance: When Ever a Website is Compliant. It Means Your Website Follows all The Rules Of W3C(World Wide Web Consortium). Analyze The Website Structure, Meta Tags, Content. How far is the SEO Process Is Been Done in Your Website?

4. Submissions: Submission Is One Of The SEO Technique In Which You Have To Submit Your Website. It Will Help You In Seo Process. The Submissions Are
   a. Site Submission
   b. Directorial Submission
   c. Search Engine Submission
   d. Forum Submission

5. Link Building: Link Building Is  One Of The Important Techniques Of Search Engine Optimization. The process of Linking other Pages, Websites Or Apps To Your Sites Is Known As Link Building. There Are three types of links.
   a. Internal Links
   b. External Links

   c. Broken Links

#Importance Of Hashtags In Digital Marketing

IMPORTANCE OF HASHTAGS

Hashtags Create Great Visibility For a Campaign And Help You Reach Your Target Audience By Using Relevant Hashtags.
When We Use The Hashtags To Promote An Event, The Hashtags Interconnects You And Your Audience As They Are Following You.

When You Use Hashtags Strategically, It Can Provide You Many Benefits.
Hashtags Can be Used to Get Your Content Infront Of a Bigger Audience.
HashTags Can create Awareness About Your Brand, Target a Very Specific Group Of People, Will Help You In SEO, And It Can Help You To Use Hot Trends & Topics To Your Ads.

In Social Media Use Of a Hashtags to Identify a Keyword or Topic Of Interest and facilitate a Search For it.
Whenever a User Adds a Hashtags to Their post. Its Able to be Indexed by The Social Network and Become Searchable or Discoverable By Other Users.

You Cannot Own Or Register a Hashtag For Your Own.

You Can Use "www.hashtagify.com" to find The Trending Hashtags.



Sajan Rajan

#What Is The Importance Of Keywords In Digital Marketing

#Importance Of KeyWords In Seo

Keywords Can Be Defined As :

"Keywords are ideas and topic that define what your content is about. In Terms Of Seo, they are The Words And Phrases That Searches Enter Into Search Engines, Also Called 'Search Queries'"

There Are 9 Types Of Keyword Types And 3 Types Of keyword Matches As Follows:-

#9 Types Of Keywords:

1. Short-Tail Keywords:

Short Tail Keywords are Short Keywords That Are Made up of Three Words or Less. Sometimes They Are Also Called as Head Keyword. Short Term Keywords Are Highly Competitive and Have High Amount Of Search Volume.

2. Long-Tail Keywords:

Long Tail Keywords Are Long Keywords That Are Made Of More Than three Words. They Are Less Competitive And Have Less Search Volume. But Long-Tile Keywords Can Create High Conversion Rate. It Can Poke Specific Search Intent.

3.Short-Term Fresh keyword:

Fresh keywords Are Keywords That Hyped Recently And it May Not Last For a Long Time For Example Surgical Strike, When It Happens the Search Volume For That Particular Word Become Increased.

4. EverGreen Long-Term keyword:

EverGreen Keywords Are Those That Is Relevant All The Time. The Search Volume Might Fluctuate But  There Will Not Be Any Extream Changes. Those KeyWords Are Medium Competitive.

5. Product defining KeyWords:

These Types Of Keywords That Describe About Your Product. It Has Low Search Volume And Low Competition. But It Can Give You a High Conversion Rate. For Example- Swiss Military Knife.

6. Customer Defining KeyWords:

Using These KeyWords You Can Target a Group Of Peoples. For Example- Students, Only For boys, Only For Professionals. It Is Low Competitive And It Has Low Search volume.

7. Geo-Targeting KeyWords:

Using This Type Of Keywords You Can Target a Particular Location. For example- Sale To City Palakkad, or Food Delivery With In 10K.M.These Type Of KeyWords Also Have Low Search Volume And Low Competition.

8. LSI KeyWords:

LSI Stands For Latent Semantic Indexing. These KeyWords Are Thematic Keywords that are closely related to your main keyword. To get an LSI Keyword First You Need to Decide Your Main KeyWord.LSi Keywords are Little tricky to Get Your Hands on.

9. Intent Targeting KeyWord:

Informal: General information On Specific Item or Topic

Commercial: Commercial Intent Are More Serious About Making a Purchase.

Transactional: Example: Best Price, Up to 50%

Negative KeyWords:

Negative Keywords Are Keywords Which Help You to Filter your keywords From Unwanted Searches. For Example, You Are Running a Sherwani Shop. When You Add "Shirts" as a Negative Keyword To Your Campaign or Ad Group. You Tell Google Ads Not To Show Your Ad For Any Search Containing The Term "Shirt".

Festival Or Event KeyWords:

The Graph Of This Type Of Keywords Is Like "Short Term Fresh keyword" Because These types Of keyWords Are Competitive and Gets More search Volume Only For a Particular Time Period.

For Example- New Year, Deepavali

Keyword Match Type:

Keyword Match Types Are Parameters That Can Be Set on Your KeyWords to Control Which Searches trigger Your Ads to Appear. There Are 4 Different keyWords Match Types in Adwords are:

1. Broad Match

2. Broad Match Modifier

3. Phrase Match

4. Exact match

Broad Match:

Broad Match Type Keyword Will Give You The Widest Reach, But The Least Relevance. No Additional Symbols Are Required to Set Your Keyword as Board. You Just Type it in as is. Broad Match Keywords Will Match to Search Terms That Are Misspelling, Synonyms, Related Searches and Whatever AdWords Consider To be Relevant Variations of Your KeyWord. This Means That Your Keywords do Not Have to be in The Search Term Anywhere and Your ad Can Still Show.

Example: Motorcycle Store, Cycle Store.

Broad Match Modifier:

You Can Create a Broad Match Modifier KeyWord by Putting a (+) Symbol in Front Of The keyword. For Example +Bike+Shop

Phrase Match:

You Can Set Phrase Match Keywords By Putting It in Quotes. For Search term To Match to a Phrase Match Keyword, It Must Contain All Words in The Keyword in The Same Order Without Any Words in Between. the Search Terms can Have Other Words Before or After The Phrase.

For Example: "Bike Shop"

Exact Match:

Exact Match Keywords Provide The Lowest Reach But Highest Relevance. Putting The Keyword in Brackets set Exact Match keywords. Only Search Terms That Exactly Match KeyWords. Only Search Terms That Exactly Match The Keywords Will Trigger Your Ad. This Means All The Words are Presents, In The Same Order, Without Any Words Before, After or in-between. 

For Example [Bike Shop]

#What Is A Digital Marketing Funnel

Digital Marketing Funnel

Introduction:

We all Are Very Familiar With Funnel. In Other Words, We all Are Going Through Funnels Daily. You May Wonder, How?

A  Funnel Is Classified in Three Parts
1. Awareness(Top Of The Funnel)
2. Evaluation(Middle Of The Funnel)
3. Conversion(Bottom Of The Funnel)

There Is a Funnel inside Each and Every Activity That We Are Doing.
For Example: When We See a Facebook Post,

1.Awareness (We will watch it carefully or Read It Carefully)
2. Evaluation (You Will Evaluate The Post, Whether I want To Like it or Comment It or Share It)
3. Conversion (you Really Like The Post and Shared The Post).

This is a Normal Example Of Funnel

What is Customer Funnel?

For Running a Marketing Campaign You Should Know The Customer Journey. We will Take a Super Market as Example :

1.Awareness (A Person Comes To Buy Something)

2. Evaluation (He/She Find The Product and Evaluate The Products Quality, Quantity, Prize, Offer,        Discount.)

3. Conversion (He/She Paid the Price and Bought The Product.)

Here The Customer passed through All The Three Funnel.
Whereas In Digital Marketing The Funnel Is Little Different
We Can Take Any Online Store As An Example :

1. Exposure (A Person Visit The Store and Sign Up)

2. Discovery (Searching by Category, Find His/Her Product)

3. Consideration (Checked The Review and Satisfied With The Price and Discount, And Added to          Cart.)

4. Conversion (Checked Out For Payment. He Or She Choose The Payment Method.)

5. Customer RelationShip (After Few Days The Product Got Delivered.
The Customer Got a Thank You Message From The Store.)

6.Retention (Now He Or She Become Their customer. As The Customer Logged In To Their Store, They Have The Customer's Contact Details Of That Customer It Will Be Easy To Send All promotional Message To The Customer.)

This Is The Reson, Why The digital Marketing So Important Than Traditional Marketing. Digital Marketing is very much Customer Centric. In Digital Marketing Both Customer And The Marketer Gets Benefits. The Marketer Can Analyse The Marketing Efforts For each and every Part Of The Funnel And He Can Run Ads For Every Part Separate.

#Common Terms In Digital Marketing

Common Terms In Digital Marketing

INTRODUCTION

Each And Every Branch Of Studies Will Have Thier Own Terms (For Example: In Accounting There Is Debit And Credit, In Computer Science WWW, HTML, WebPage In Business Management ROI, Cash flow, Fund Flow). Like That Digital Marketing Also Has Its Own Terms. The Secret Behind The Common Terms Is, It Can Differentiate One Branch From Another. Those Terms will Become a TradeMark Of That Particular Branch.

Here Listed Few Common Terms That You Should Remember:

Search Engine:

There Are Many Search Engines Available But Most Commonly Used Search Engines Are Google, Yahoo, and Bing.

Keywords:

Keywords Are The Words, Phrase Or Users Input To A Search Engine For a Particular Querry.

Search Bars:

Search Bars Are a Bar In a Search Engines Which Allows a User To Search Their Querry.

SERP

"Search Engine Result Page" Is The Result Page When a User Enter a Keyword In Search Engine Regarding a Querry. The Answer Can Be In The Form Of web Pages, Images, Videos, Maps, books etc. 

Sponsored Result:

There Are Many Kind Of Ads. The First Result Will Be Sponsored. It Is Paid Result Ads, Which The Sponsors Want To Show To The People. The Results are Ranking On Google Rank But "Bid" Decides Which Ad Should Comes First.

Organic Result:

Organic Results Are Unpaid Results.The Results Are Ranking On The Google Rank Basis.

Local or Location Results:

After Organic Results, There Will Be Location Result. For Example: If You are Searching For a Store, The Result Will Show You The Store Along With The Map. This Will Make You To Reach In Place Easily. These Types Of Results Are Useful For Local Searches So That It Is Also Known As Local Search result.

Meta Description:

Meta description Or Meta Tags are Used In The Search Results For Users To Understand What Is Inside The Page.

Landing Page:

Landing Page Is The Place Where You Reach On Clicking the WebPage or result.

Impression:

No Of Times Your Companys Ads Are Appearing In The Search Engine Result page.

SEO(Search engine Optimization):

The Techniques Used To Run An Organic Ads Is Known As Search Engine Optimization.

SEM(Search Engine Marketing)

the techniques Used To Run a Paid Ads Campaign Is Known As Search engine Marketing. It Is Also known As PPC(Paid Per Click)

Ad Campaign:

Ad Campaign Is a Must remembered Word In SEM. Because We Need To Create Ad Campaign To Run a Paid Ad.

CTR(Click Through Rate) :

CTR Is The Rati Of Number Of Peoples Clicked On The Ads And No Of People Viewed The Result.

CPC(Cost Per Click)

CPC Is Basically  How Much The Advertiser Spends To Get One Click.

CPA(Cost Per Aquisition)

CPA Is Basically, How much Money Spent To Aquire a Customer

Conversion:

When a Visitor Took Desired Action Is known As Conversion. It Can Be a Purchase, Filling a Form.

SMM(Social Media Marketing):

Social Media Marketing Is The Main Part Of Digital Marketing . Where You Can Run Ads With The Help Of Social Media Platforms.

Email Marketing:

Email Marketing is One Of The Cheapest Way Of Marketing Technique. Where You Can Run Your Ads through Emails.

AB Testing:

AB Testing Means, we Can Create Two Types Of Ads For Same Set Of Peoples To Check Which Ad Performs Well So that We Can Concentrate On That Particular Ad.

Retargeting:

Retargeting Is Target The Person Who Is Not Converted. It Is a Retain Procedure. For Example, Retarget The Person Who Visited Your Webpage But Didn't Fill The Form For free Newsletter.

There Are Many More Common Terms In Digital Marketing Those We can Cover By Future Blogs.

#Introduction To Digital Marketing

Digital Marketing An Introduction

Digital Marketing is a Branch of Marketing. So You Need To Know The Basics Of Marketing First.

                         The Father Of Modern Marketing Philip. Kotler Defines "Marketing as Science and Art of Exploring, Creating and Delivering Value To Satisfy The Needs Of The Targeted Market At a Profit. Marketing Identifies Unfulfilled Needs and Desires. It Defines, Measures and Qualifies the Size of The Identified Market and The Profit Potential."

                   Till the Introduction of Digital Marketing, The Modern Marketing was The Least Available Marketing Method. When Modern Marketing Introduced The Traditional Marketing Methods where Become Old.When Digital Marketing Introduced The Modern Marketing Become old. But The Name Itself  "Modern Marketing".We Can Say Digital Marketing is Also Included Within Modern Marketing.

                 Niel Patel Worlds No:1 Digital Marketer Defines Digital Marketing In Simple Words."Digital Marketing is Any Form Of Marketing Products Or Services That Involves Electronic devices"

                         In Wikipedia - Digital Marketing is The Marketing Of Product Or Services Using Digital Technologies, Mainly On Internet.but Also Including Mobile Phones Display Advertising and Any Other Digital Medium

                            What Ever The Marketing Classification May Be, The One And Only Aim Is To Create More Customer and Create More Money. Experts Say That Digital Marketing Is The Future. Because Nowadays Everyone Having Mobile Phones and Most Of The Devices is Smart Enough. People are Now Easily Accessing Digital Channels. At First Mobile Phone Were Used to Make Calls and Sending SMS. But Now People Are Using Sart Phone To Take Photos and Videos, Play Group Games, Book Hotel, Cars, Bus, Flight, Train Tickets. You can Even Order Food By Online. So the Internet Is The Best Way To Reach People Nowadays.

There Are Plenty Of Methods In Digital Marketing Those Are,

1. SEO(Search Engine Optimization)

2. SEO(Search Engine Marketing)

3. SMM(Social Media Marketing)

4. Email Marketing

5. Affiliate Marketing

6. SMS Marketing

                    The Main And Important Feature Of Digital Marketing Is, You Can Analise Your Advertisement. In Traditional marketing, You Can Run Many Kind Of Ad Promotion but There Is No Tool To Analyse Whether Your Ad Efforts are Working or not, Correct Or Not, Correct Or Not. There Was No Validation Method Or Tools To Analyse these. But In Digital Marketing You Can Check All The Those Features and Can Improve. You Can Reach The People Easier Through The Digital Marketing Methods And Its Cheaper Than Traditional Marketing.

Regards

Sajan Rajan

Blog About :

Introduction:

Posting a Blog Was My Long Time Wish. However It is Not A Painfull Process, I was little Concern About It. I took My time To Confirm My Niche. Life Was Not That Much Easy.

I Was Learning Something New And Something Special, Something Innovative and Futuristic, Something Interesting. That Is Digital Marketing.

I was Always Love to Watch Magic-Shows, Magician Will Show Some Hand gestures and Some AbRa-Cadabra.Currency From a Plain Paper or From Air Was My Favorite Trick. I Always Believe That Those Magic Keywords That He Used Were Help Him To Do The Magic Successfully. Just Imagine, If We Can Make Money From Nothing, That Will BeWonderful.

 I Know Some Magic Tricks To Make Money.I will Teach You Those.

Here Are Those Magic Keywords, "Keywords", "Serch Engine Optimization", "Serch Engine Marketing", "Social Media Marketing", "E-Mail Marketing".

Yes, We Are Going To Learn About The Magic Of "Digital Marketing". DigitalMarketing Is The The Future Of Marketing. It Really Helps You To Create Wealth And Brand Value.

Marketing is no longer about the stuff that you make, but about the stories you tell.” –Seth Godin, Bestselling Author and Blogger

I Believe That "Digital Marketing Is A Magic Trick To Get More Customers And Wealth.

Sajan Rajan

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