#Common Terms In Digital Marketing

Common Terms In Digital Marketing

INTRODUCTION

Each And Every Branch Of Studies Will Have Thier Own Terms (For Example: In Accounting There Is Debit And Credit, In Computer Science WWW, HTML, WebPage In Business Management ROI, Cash flow, Fund Flow). Like That Digital Marketing Also Has Its Own Terms. The Secret Behind The Common Terms Is, It Can Differentiate One Branch From Another. Those Terms will Become a TradeMark Of That Particular Branch.

Here Listed Few Common Terms That You Should Remember:

Search Engine:

There Are Many Search Engines Available But Most Commonly Used Search Engines Are Google, Yahoo, and Bing.

Keywords:

Keywords Are The Words, Phrase Or Users Input To A Search Engine For a Particular Querry.

Search Bars:

Search Bars Are a Bar In a Search Engines Which Allows a User To Search Their Querry.

SERP

"Search Engine Result Page" Is The Result Page When a User Enter a Keyword In Search Engine Regarding a Querry. The Answer Can Be In The Form Of web Pages, Images, Videos, Maps, books etc. 

Sponsored Result:

There Are Many Kind Of Ads. The First Result Will Be Sponsored. It Is Paid Result Ads, Which The Sponsors Want To Show To The People. The Results are Ranking On Google Rank But "Bid" Decides Which Ad Should Comes First.

Organic Result:

Organic Results Are Unpaid Results.The Results Are Ranking On The Google Rank Basis.

Local or Location Results:

After Organic Results, There Will Be Location Result. For Example: If You are Searching For a Store, The Result Will Show You The Store Along With The Map. This Will Make You To Reach In Place Easily. These Types Of Results Are Useful For Local Searches So That It Is Also Known As Local Search result.

Meta Description:

Meta description Or Meta Tags are Used In The Search Results For Users To Understand What Is Inside The Page.

Landing Page:

Landing Page Is The Place Where You Reach On Clicking the WebPage or result.

Impression:

No Of Times Your Companys Ads Are Appearing In The Search Engine Result page.

SEO(Search engine Optimization):

The Techniques Used To Run An Organic Ads Is Known As Search Engine Optimization.

SEM(Search Engine Marketing)

the techniques Used To Run a Paid Ads Campaign Is Known As Search engine Marketing. It Is Also known As PPC(Paid Per Click)

Ad Campaign:

Ad Campaign Is a Must remembered Word In SEM. Because We Need To Create Ad Campaign To Run a Paid Ad.

CTR(Click Through Rate) :

CTR Is The Rati Of Number Of Peoples Clicked On The Ads And No Of People Viewed The Result.

CPC(Cost Per Click)

CPC Is Basically  How Much The Advertiser Spends To Get One Click.

CPA(Cost Per Aquisition)

CPA Is Basically, How much Money Spent To Aquire a Customer

Conversion:

When a Visitor Took Desired Action Is known As Conversion. It Can Be a Purchase, Filling a Form.

SMM(Social Media Marketing):

Social Media Marketing Is The Main Part Of Digital Marketing . Where You Can Run Ads With The Help Of Social Media Platforms.

Email Marketing:

Email Marketing is One Of The Cheapest Way Of Marketing Technique. Where You Can Run Your Ads through Emails.

AB Testing:

AB Testing Means, we Can Create Two Types Of Ads For Same Set Of Peoples To Check Which Ad Performs Well So that We Can Concentrate On That Particular Ad.

Retargeting:

Retargeting Is Target The Person Who Is Not Converted. It Is a Retain Procedure. For Example, Retarget The Person Who Visited Your Webpage But Didn't Fill The Form For free Newsletter.

There Are Many More Common Terms In Digital Marketing Those We can Cover By Future Blogs.