#What Is The Importance Of Keywords In Digital Marketing

#Importance Of KeyWords In Seo

Keywords Can Be Defined As :

"Keywords are ideas and topic that define what your content is about. In Terms Of Seo, they are The Words And Phrases That Searches Enter Into Search Engines, Also Called 'Search Queries'"

There Are 9 Types Of Keyword Types And 3 Types Of keyword Matches As Follows:-

#9 Types Of Keywords:

1. Short-Tail Keywords:

Short Tail Keywords are Short Keywords That Are Made up of Three Words or Less. Sometimes They Are Also Called as Head Keyword. Short Term Keywords Are Highly Competitive and Have High Amount Of Search Volume.

2. Long-Tail Keywords:

Long Tail Keywords Are Long Keywords That Are Made Of More Than three Words. They Are Less Competitive And Have Less Search Volume. But Long-Tile Keywords Can Create High Conversion Rate. It Can Poke Specific Search Intent.

3.Short-Term Fresh keyword:

Fresh keywords Are Keywords That Hyped Recently And it May Not Last For a Long Time For Example Surgical Strike, When It Happens the Search Volume For That Particular Word Become Increased.

4. EverGreen Long-Term keyword:

EverGreen Keywords Are Those That Is Relevant All The Time. The Search Volume Might Fluctuate But  There Will Not Be Any Extream Changes. Those KeyWords Are Medium Competitive.

5. Product defining KeyWords:

These Types Of Keywords That Describe About Your Product. It Has Low Search Volume And Low Competition. But It Can Give You a High Conversion Rate. For Example- Swiss Military Knife.

6. Customer Defining KeyWords:

Using These KeyWords You Can Target a Group Of Peoples. For Example- Students, Only For boys, Only For Professionals. It Is Low Competitive And It Has Low Search volume.

7. Geo-Targeting KeyWords:

Using This Type Of Keywords You Can Target a Particular Location. For example- Sale To City Palakkad, or Food Delivery With In 10K.M.These Type Of KeyWords Also Have Low Search Volume And Low Competition.

8. LSI KeyWords:

LSI Stands For Latent Semantic Indexing. These KeyWords Are Thematic Keywords that are closely related to your main keyword. To get an LSI Keyword First You Need to Decide Your Main KeyWord.LSi Keywords are Little tricky to Get Your Hands on.

9. Intent Targeting KeyWord:

Informal: General information On Specific Item or Topic

Commercial: Commercial Intent Are More Serious About Making a Purchase.

Transactional: Example: Best Price, Up to 50%

Negative KeyWords:

Negative Keywords Are Keywords Which Help You to Filter your keywords From Unwanted Searches. For Example, You Are Running a Sherwani Shop. When You Add "Shirts" as a Negative Keyword To Your Campaign or Ad Group. You Tell Google Ads Not To Show Your Ad For Any Search Containing The Term "Shirt".

Festival Or Event KeyWords:

The Graph Of This Type Of Keywords Is Like "Short Term Fresh keyword" Because These types Of keyWords Are Competitive and Gets More search Volume Only For a Particular Time Period.

For Example- New Year, Deepavali

Keyword Match Type:

Keyword Match Types Are Parameters That Can Be Set on Your KeyWords to Control Which Searches trigger Your Ads to Appear. There Are 4 Different keyWords Match Types in Adwords are:

1. Broad Match

2. Broad Match Modifier

3. Phrase Match

4. Exact match

Broad Match:

Broad Match Type Keyword Will Give You The Widest Reach, But The Least Relevance. No Additional Symbols Are Required to Set Your Keyword as Board. You Just Type it in as is. Broad Match Keywords Will Match to Search Terms That Are Misspelling, Synonyms, Related Searches and Whatever AdWords Consider To be Relevant Variations of Your KeyWord. This Means That Your Keywords do Not Have to be in The Search Term Anywhere and Your ad Can Still Show.

Example: Motorcycle Store, Cycle Store.

Broad Match Modifier:

You Can Create a Broad Match Modifier KeyWord by Putting a (+) Symbol in Front Of The keyword. For Example +Bike+Shop

Phrase Match:

You Can Set Phrase Match Keywords By Putting It in Quotes. For Search term To Match to a Phrase Match Keyword, It Must Contain All Words in The Keyword in The Same Order Without Any Words in Between. the Search Terms can Have Other Words Before or After The Phrase.

For Example: "Bike Shop"

Exact Match:

Exact Match Keywords Provide The Lowest Reach But Highest Relevance. Putting The Keyword in Brackets set Exact Match keywords. Only Search Terms That Exactly Match KeyWords. Only Search Terms That Exactly Match The Keywords Will Trigger Your Ad. This Means All The Words are Presents, In The Same Order, Without Any Words Before, After or in-between. 

For Example [Bike Shop]